Join the top 1% of digital tech startups who got marketing right from the start.
★★★★★
50+ Satisfied businesses have found growth, product, and brand marketing success with Northbound.
The Startup Secret Sauce
1. Gather all the problems to solve
Go broad and find all the problems your customer segment faces, through qualitative interviews and research.
2. Stack rank problems
Measure what matters most by running quantitative analysis via expertly designed stack stacking surveys.
3. Focus on top 1-3 problems
Go deep and learn precisely how the top problems-to-solve affect your customer segment.
4. Craft value proposition
Craft your value proposition on a one page website, using the problem hierarchy from previous research.
5. Test, iterate, test...
Test your message across various channels where your customer segment hangs out. Gather feedback as you go. Iterate, test again...
About
100K
Leads Generated
£2.5M
Funds Raised
10+
Startups Launched
"Robbie is rare because he’s both an ideas guy and exceptional executor, so can take a project right from the beginning to completion."
Laura Douglas
CEO at myLevels
A Strategic Partner
Strategies and tactics continuously honed from 15+ years experience working with bootstrapped startups to $billion NASDAQ listed companies.
Market Research
Broad and narrow discovery techniques leveraging industry-leading qualitative and qualitative methods.
Growth Marketing
Deep expertise finding and acting on opportunity signals across across ads, web, email, and social.
Product Marketing
Delivering hyper-personalised messages for each use case across all channels.
Brand Marketing
Ensuring coherent and consistent brand governance, identity, and distribution.
What Other Clients Are Saying
"Game-Changing Marketer."
"Working with Robbie was a fantastic experience. I found him a marketer with great experience and profound knowledge of entrepreneurship."
Dan Nuss
Global Marketing Director - Aramex
"Marketing Super Ninja."
"Robbie made a significant impact on our startup by providing focused, actionable guidance. We still follow the roadmap he created with our team."
Amr Yussif
CEO - FinFlx
Discover
£10,000 (Fixed Cost)*
Qualitative Research (Internal & External)
Quantitative Customer Problem Prioritisation
Value Proposition Design & Product Positioning
Customer Segmentation & Messaging Hierarchy
4-6 Week Turnaround
Ideal for startups at ideation or validation stage
Launch
£15,000 (Fixed Cost)*
Name and Logo Design
Landing Page Design, Build and Hosting
CRM & Lead Capture
Email Journeys: Relationship Building Series, Story-Powered Promo, Abandoned Cart.
1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets
6-8 Week Turnaround
Ideal for startups with a validated product idea and messaging
Fund
£25,000* Fixed + 7% c/fund fee
Pitch Deck & Business Financials
Product Video (1-2 mins)
Crowdfunding Campaign Management e.g. Seedrs
Product Launch Email Series
1 x Ad/Social Channel, 3 x Campaigns, 12 x Creative Assets
2 x Press Releases
8-12 Week Turnaround
Ideal for startups with an existing subscriber list/waitlist, or existing customers
*does not include research participant recruitment/incentive costs, or ad spend
Frequently Asked Questions
Alright, but what exactly do you do?
As a start-up growth agency we help you test your message with different customer segments, acquire those customers, then scale up. We provide all the tools and resources necessary so you can focus on what you do best.
I don't need help testing messages or scaling. I just need someone to do a job. Can we still work together?
We hope so! If you've got all your ducks in a row already, and just need a team to execute a plan, we will happily comply.
Are your rates competitive?
Our rates are fair. Good work comes at a price and while we're not going to gouge you for profit, we do believe in fairly compensating all our stakeholders. We price our projects accordingly.
Do we have to work in 6 weeks sprints or can we just agree a monthly retainer?
We find 6 weeks sprints allow us to plan far enough in advance to make consistent progress, while not planning so far ahead that we miss new opportunities for growth. We invoice monthly in arrears.
Get in touch
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